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PRIVACY POLICY

Last updated November 12, 2025

This Privacy Notice for Summit Turf Supply ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you visit our website at summitturfsupply.com or engage with us in other related ways. Questions or concerns? Please contact us at sales@summitturfsupply.com.

SUMMARY OF KEY POINTS

  • We may process personal information depending on how you interact with our Services.
  • We do not process sensitive personal information.
  • We may collect information from public databases, marketing partners, and social media platforms.
  • We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
  • We have adequate organizational and technical processes in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
  • You may have certain rights regarding your personal information depending on your location.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. HOW LONG DO WE KEEP YOUR INFORMATION?
  6. HOW DO WE KEEP YOUR INFORMATION SAFE?
  7. DO WE COLLECT INFORMATION FROM MINORS?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. MICROSOFT CLARITY DISCLOSURE
  12. DO WE MAKE UPDATES TO THIS NOTICE?
  13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services. The personal information we collect may include: names, phone numbers, email addresses, mailing addresses, contact preferences, and billing addresses. We do not process sensitive information.

Information automatically collected

We automatically collect certain information when you visit, use, or navigate the Services, including device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. The information we collect includes:

  • Log and Usage Data — service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
  • Device Data — information about your computer, phone, tablet, or other device you use to access the Services.
  • Location Data — information about your device's location, which can be either precise or imprecise. You can opt out by disabling your Location setting on your device.

Information collected from other sources

We may obtain information about you from public databases, joint marketing partners, affiliate programs, data providers, and other third parties, including mailing addresses, job titles, email addresses, phone numbers, and Internet Protocol (IP) addresses.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons, including:

  • To deliver and facilitate delivery of services to the user.
  • To respond to user inquiries and offer support.
  • To send administrative information to you about our products, services, and changes to our terms and policies.
  • To request feedback about your use of our Services.
  • To send you marketing and promotional communications (you can opt out at any time).
  • To deliver targeted advertising to you.
  • To evaluate and improve our Services, products, marketing, and your experience.
  • To identify usage trends and determine the effectiveness of our marketing campaigns.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including: Ad Networks, Affiliate Marketing Programs, Communication & Collaboration Tools, Data Analytics Services, Data Storage Service Providers, Performance Monitoring Tools, Retargeting Platforms, Sales & Marketing Tools, Social Networks, Testing Tools, and Website Hosting Service Providers.

We may also share your personal information in the following situations: Business Transfers (merger or sale of company assets), when using Google Maps Platform APIs, with our Affiliates, and with Business Partners.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services, including Google Analytics Advertising Features such as Remarketing with Google Analytics and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.

7. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under age 18, please contact us at sales@summitturfsupply.com.

8. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your country, province, or state of residence, you may have certain rights regarding your personal information.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us.

Opting out of marketing communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in our emails, replying "STOP" to our SMS messages, or by contacting us directly. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

If you have questions about your privacy rights, email us at sales@summitturfsupply.com.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. We do not currently respond to DNT browser signals. Because there is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information.

Categories of Personal Information We Collect

  • A. Identifiers (contact details, IP address, email address) — YES
  • B. Personal information as defined in the California Customer Records statute — NO
  • C. Protected classification characteristics (gender, age, race, ethnicity) — YES
  • D. Commercial information (transaction information, purchase history) — YES
  • E. Biometric information — NO
  • F. Internet or network activity (browsing history, search history) — YES
  • G. Geolocation data — YES
  • H. Audio, electronic, sensory, or similar information — NO
  • I. Professional or employment-related information — NO
  • J. Education Information — NO
  • K. Inferences drawn from collected personal information — YES
  • L. Sensitive personal information — NO

Your Rights

These rights include: right to know whether or not we are processing your personal data, right to access and correct your personal data, right to request deletion of your personal data, right to obtain a copy of your personal data, right to non-discrimination for exercising your rights, and right to opt out of the processing of your personal data for targeted advertising, sale of personal data, or profiling.

How to Exercise Your Rights

To exercise these rights, contact us by emailing sales@summitturfsupply.com. You can opt out from targeted advertising or profiling by disabling cookies in Cookie Preference Settings. We will honor your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser.

California "Shine The Light" Law

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes in the immediately preceding calendar year.

11. MICROSOFT CLARITY DISCLOSURE

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

12. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at sales@summitturfsupply.com or contact us by post at:

Summit Turf Supply
394 Delozier Dr Unit 2
Fort Collins, CO 80524
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please contact us at sales@summitturfsupply.com.